In the face of mounting public pressure, Amazon announced new plans to use more clean energy to power its computing subsidiary Amazon Web Services (AWS), which it says will keep the company on track to meet its goal of reaching 100% renewable energy use by 2030. The retailing giant announced plans for four new renewable energy projects to power its data centers – an announcement that came only after intense activism on the part of Green America, the nation’s leading green economy organization, and allied groups.
In 2014, Green America launched its Build a Cleaner Cloud campaign urging Amazon to shift to renewable energy to power its cloud computing services and protect workers in their warehouses and supply chain. Consumers involved in the campaign canceled their Amazon Prime subscriptions, stopped shopping on Amazon.com, and sent messages directly to Amazon CEO Jeff Bezos and the company. More than 42,000 consumers joined in the Green America push, which was the largest of its kind.